Tag: iab ott advertising

Industries that Can Benefit From OTT Platform Development

Apps or services offered over the Internet (OTT) are often related to communication and media. It is a platform that lets you access content over the internet, without the need to have a satellite dish. OTT platforms have become very popular due to their ability to display content at will anywhere and anytime with an internet connection. The rise in media consumption via these platforms has been fueled by the recent Covid-19 pandemic. Many businesses are leveraging these platforms to reap the benefits of popular, revenue-generating apps. Let’s read more about ctv advertising.

This shift in content access is being embraced by many businesses from all walks of the business world. This platform has many benefits for businesses.

Building brand awareness and positioning
Improving value for customers
Customers are more engaged
Customer experience that is personal
Targeted advertising, new revenue streams
Monetization and delivery of content

Let’s talk about some industries that can profit from it.

Media & Entertainment – The media and entertainment industry includes print, film, audio, television, and radio. It has content that ranges from movies, magazines to podcasts to news broadcasts. This industry is best served by the OTT platform.

To circumvent some limitations TV faces, entertainment and media companies have created OTT apps that allow users access to their content anywhere and anytime. Users don’t need to miss any sport or media event.

For example. SonyLiv is an attractive streaming service provider, offering sports and media of all kinds for all ages.

Similar to the audio industry, it is easy for users of the OTT platform to access their content. Songs can be released via OTT at a fraction of the cost than other platforms. The addition of live streaming to audio OTT is a major initiative. This allows artists to host virtual performances or jam sessions and engage directly with the audience.

Education- This sector has benefited most from the OTT platforms. This idea was used before for professional courses. The Covid-19 epidemic elevated the quality of OTT platforms for studying to a new level. Online classes were not possible for schools, colleges and other educational institutions. They adapted to elearning through OTT platforms. Online courses can use this platform for tutorials, tips, and classroom supplements in video on-demand format. You can access the content whenever you want. eLearning programs offer streaming and voice-over so users can take live classes and access the content anytime later.